Apple Delays Siri Upgrade Again Amid AI Competition Surge
Apple fans tuning into WWDC 2025 were expecting big news about Siri, but many walked away with one burning question: Where was Siri? While Apple showcased its latest innovations under the new “Apple Intelligence” banner, the company offered only a fleeting mention of its voice assistant. Despite ongoing demand for smarter, more helpful AI experiences, Siri’s major updates—promised as far back as last year—were quietly delayed. If you’re wondering why Apple is stalling on Siri improvements, you’re not alone.
Siri’s Silence at WWDC 2025 Raises Eyebrows
While Apple rolled out new AI-powered features like live translation across Messages, FaceTime, and voice calls, Siri got just a brief nod. Apple’s Craig Federighi admitted the company is still working to make Siri “more natural and more helpful,” but meaningful personalization updates are still pending. This comes after Apple had already teased those very features at WWDC 2024. For users hoping for a smarter, context-aware Siri to rival ChatGPT or Google Assistant, the wait continues.
Why Apple is Falling Behind in the AI Race
Apple’s cautious approach stands in stark contrast to competitors like OpenAI, Google, and Anthropic, who are actively integrating generative AI into daily tools and services. Siri’s outdated responses and lack of proactive intelligence have made it less appealing to power users, especially as expectations for AI agents grow. While Apple is known for its quality-first ethos, critics argue the company is missing critical momentum—and market share—as the generative AI era matures.
What This Means for the Future of Siri and Apple AI
Apple says it’s “reaching for a high quality bar” with Siri, but silence speaks volumes—especially when rivals are already delivering. With Apple Intelligence now front and center, many wonder whether Siri will evolve into a true AI assistant or remain stuck in the past. Until then, users may need to look beyond Siri for more powerful, personalized AI support. But with Apple’s history of turning late entries into category leaders, the story isn’t over yet.