Pinterest Partners with LTK to Boost Influencer Content Reach
Pinterest is now sharing top-performing influencer posts from LTK, giving creators a massive new audience and shoppers more authentic content to engage with.
In a strategic move to stay ahead in the creator economy and combat AI-generated clutter, Pinterest is adding third-party influencer content to its feeds—starting with top creators on LTK. This new integration allows high-performing, styled image posts from LTK (LikeToKnow.it) to be automatically shared on Pinterest, connecting affiliate-driven content with millions of users actively searching for ideas and products. This seamless cross-posting not only expands influencer reach but also helps Pinterest become a more shoppable, creator-powered platform in 2025.
LTK Influencer Content on Pinterest: What’s New?
Pinterest’s latest update aims to merge discovery with authenticity by showcasing high-performing LTK influencer posts directly in Pinterest feeds. Without requiring any opt-in from creators, the pilot program will automatically identify styled, high-quality content on LTK and share it with Pinterest users. For influencers, this opens the door to massive new exposure and potentially higher affiliate revenue without any extra work.
LTK, a leading affiliate shopping platform, is a major driver in the Gen Z influencer space—reportedly used by nearly 40% of Gen Z women in the U.S. With Pinterest’s user base already oriented around inspiration (from fashion to home design), this partnership positions creators where their content will be most effective: in front of intent-driven, product-hungry audiences.
Why Pinterest Is Leaning on Influencer Content
Pinterest’s collaboration with LTK goes beyond just expanding reach for influencers; it’s also a response to the rising volume of AI-generated content clogging user feeds. In April, Pinterest introduced detection tools and labeling systems for AI content—and it’s now testing features that allow users to reduce AI visibility altogether. By highlighting human-created, high-engagement influencer content, Pinterest is doubling down on experience- and trust-driven content, boosting authenticity across the platform.
Unlike traditional ads, influencer content is often more engaging and personalized, making it more appealing to Pinterest users actively browsing for purchases. The integration supports Pinterest’s growing e-commerce ambitions, while also helping influencers monetize organically.
What This Means for Creators and Shoppers
For creators, this pilot offers unprecedented passive exposure. Posts that perform well on LTK now have a second life on Pinterest, increasing visibility and affiliate earning potential with no additional action required. For shoppers, this shift means encountering more relatable, real-world product inspiration while browsing—content that’s often more trustworthy and actionable than branded advertisements.
This Pinterest x LTK partnership aligns with broader trends in the creator economy: authenticity over automation, experience over algorithm, and people-first content over programmatic noise. As the pilot expands to include more formats and creators in the coming months, the synergy between platforms is expected to redefine how influencer marketing and product discovery intersect in 2025.
Pinterest’s Smart Creator Strategy for 2025
By bringing LTK influencer content to Pinterest, the company is reasserting its value as a curated, authentic platform amid the AI content flood. This move strengthens creator monetization, enhances the shopping experience for users, and reflects Pinterest’s commitment to helpful, high-quality content rooted in human expertise and trust.
In an era where algorithms flood feeds with synthetic material, Pinterest’s human-first strategy may be exactly what creators and consumers need. And if you’re a creator on LTK? Just keep posting your best content—the pins will take care of themselves.