Alexa Plus: Amazon’s AI Assistant Is Rolling Out—Here’s What You Need to Know
Alexa Plus is finally arriving in more homes, and if you’ve been wondering whether Amazon’s new AI-powered voice assistant is worth the hype, you’re not alone. Launched in early 2025 and currently in Early Access, Alexa Plus brings a generative AI overhaul to Echo devices, promising more natural conversations and smarter automation. Over one million users have already gained access, with a wider rollout expected this summer. But is it ready for primetime? Here’s what we know—and what you should expect.
What Is Alexa Plus and How Is It Different?
Alexa Plus is Amazon’s bold reinvention of its original voice assistant, powered by generative AI to handle complex, human-like conversations. Think of it as a smarter, more responsive version of Alexa that doesn’t just respond to commands but can understand context, recall past interactions, and follow multi-step instructions. Amazon says users can now ask Alexa to schedule appointments, manage smart devices, control entertainment systems, and even brainstorm gift ideas or coordinate calendars—all through natural conversation.
When Is Alexa Plus Coming to Everyone?
The rollout began quietly in March 2025, and Amazon confirms that over one million Echo device users are already using Alexa Plus. While some flagship features like Fire TV scene-jumping and Grubhub ordering are still in the pipeline, Amazon assures that nearly 90% of announced features are now live. More users are gaining access every week, with a full release expected by summer. For Prime members, Alexa Plus will be free, while others will pay $19.99/month.
What Features Are Live—And What’s Missing?
Early users of Alexa Plus are already enjoying features like voice-driven Routines, personalized reminders, document memory recall via Alexa’s own email address, and seamless control of smart home devices. You can also transfer music between rooms, get Uber rides, and manage your calendar—all by voice. However, some users report compatibility hiccups with older smart devices, and advanced capabilities like web browser access and personalized music creation are still rolling out.
Is Alexa Plus Really Better Than the Old Alexa?
Initial feedback from users and early reviewers is cautiously optimistic. Many praise Alexa Plus for its conversational style and memory recall, saying it feels closer to ChatGPT than a traditional voice assistant. But with some bugs and missing features, it’s not yet a slam-dunk upgrade for everyone. Still, if Amazon can iron out the kinks, Alexa Plus could finally deliver on the promise of a truly intelligent smart home assistant.