Your cover letter can make or break your job application—but many candidates still unknowingly sabotage their chances by using outdated or vague language. If you’re wondering what not to say in a cover letter, you’re not alone. Recruiters today are trained to spot clichés and red flags instantly. That’s why knowing the difference between ineffective and impactful cover letter phrases is crucial. In this guide, we’ll explore 7 cover letter phrases to avoid, and share better, modern alternatives that will help your application stand out.
1. Cover Letter Phrases to Avoid: Generic Openers
Starting your letter with “To Whom It May Concern” or “I’m writing to apply for the position” signals a lack of personalization. These phrases immediately tell hiring managers you didn’t do your research. Instead, use specific greetings like “Dear Marketing Team” or open with a strong value statement—such as an achievement or mutual connection. A personalized introduction shows you’re informed, engaged, and ready to contribute.
2. Clichés That Weaken Your Message
Phrases like “I’m a hard worker” or “I’m a team player” don’t add value—they’re overused and unsubstantiated. Employers want to see results, not adjectives. Swap these out with specific examples that prove your qualities. For instance, instead of “team player,” say “collaborated with cross-functional teams to reduce project timelines by 30%.” Real data adds credibility and builds trust with recruiters.
3. Unfocused Passion and Self-Centered Statements
Saying “I’m passionate about everything” or “This position will help grow my career” comes across as insincere or self-serving. Hiring managers want to know how you’ll help them, not how they’ll help you. Instead, express clear interest in the company’s mission or a specific aspect of the role, and tie it back to your skills. For example: “Your focus on digital accessibility aligns with my UX design background and advocacy for inclusive technology.”
4. Weak Confidence and Empty Claims
Phrases like “I think I’d be a good fit” or “I’d be perfect for this role” often either undercut or overstate your candidacy. Employers prefer candidates who show evidence—not opinion. Replace this language with proof: “My 5 years in B2B marketing and history of doubling engagement rates directly align with your needs for this role.” Strong statements grounded in facts make your cover letter persuasive and memorable.